New Internet Explorer To Add Links

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


SEATTLE — The newest version of Microsoft Corp.’s Internet Explorer browser will be able to direct Web page readers to other sites without the permission — or even the knowledge — of the page’s owner.

The feature, dubbed “Smart Tags,” will be included in Microsoft’s new operating system, Windows XP, which will be released Oct. 25. Currently, Web site owners have complete control over whether to link words or phrases to other Web pages. With this system, Microsoft will have some of that power, although Web site owners will be able to disable the mechanism if they choose.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in