New Image Is a Postal Priority

Embattled U.S. Postal Service persists in its lengthy review of its ad business

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The U.S. Postal Service has financial, structural and, yes, existential issues to deal with, yet it’s still scrutinizing its advertising. And, at 13 months and counting, the mail giant’s ongoing review of its ad account has surpassed last year’s marathon ExxonMobil search and threatens to leapfrog all-time sagas like the U.S. Army (1 1/2 years) and the California Lottery (3 1/2 years).

Despite the elapsed time, the USPS has only collected agency replies to a request for proposals at this point.



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