New Goodyear Ad Campaign Ready to Roll

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Goodyear Tire & Rubber Co. will soon learn whether emotion sells tires better than talking tread patterns.

The world’s largest tire maker is rolling out a print and television advertising campaign–its first since the Firestone tire debacle tarnished the industry– with commercials airing Saturday during college football.

The message is that life is a series of journeys, most in cars, picking up kids at school or taking vacations.

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