New England Shops

Make the Cut for Effie Awards 2000
BOSTON–Four regional agencies were chosen for Effie Awards, presented by the New York American Marketing Association for the most effective advertising campaigns of the year.
Arnold Communications, Boston, won one prize each for Volkswagen of America, Fram and The Hartford. Hill, Holliday, Connors, Cosmopulos, also in Boston, won for its Fidelity Investments commercials starring financial guru Peter Lynch, an effort roundly panned by most industry critics.
Mullen, Wenham, Mass., is being honored for a humorous spot for Monster.com. Keiler & Co., Farmington, Conn., scored on behalf of Deloitte & Touche. Shops will learn at the June 7 awards ceremony in New York if their prizes are gold, silver or bronze. –David Gianatasi