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Overcoming the myriad obstacles of air travel might just be worth it if you end up at an accommodating hotel.
This is the core message behind a new campaign for Courtyard by Marriott launching today. Four TV ads from agency Mcgarrybowen in New York contrast airport hassles such as security checks with the creature comforts of Courtyard, including a bistro, Wi-Fi access and a touch-screen “virtual concierge” in the lobby.
One ad, “Wand,” depicts two airport security guards using their hands and a metal detector to frisk and scan a fortyish man who is standing beltless and with his arms outstretched.
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