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Coca-Cola USA last week introduced the first of three new promotional spots that replace the “pop-top” campaign from Leo Burnett, which ran for just two weeks.
All three spots were created by McCann-Erickson, which also handles brand advertising for Coke.
The first 30-second ad shows an African American family celebrating the son’s high school graduation. A male voiceover says, “You just graduated. Life couldn’t be better. And now you’re about to pop the top of a Coke that could win you $1 million.”
The grad opens a Coke; the top shows the words, “You win.”
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