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New Campaigns

Client: Portfolio, a division of MacTemps, Boston
Agency: Greenberg Seronick O’Leary & Partners, Boston
Creative Directors: Gary Greenberg, Peter Seronick
Copywriter: Craig Johnson
Art Director: Kevin Daley
Photographer: Jack Richmond

Playing off the notion that the one thing ad agencies and design boutiques cannot order through a catalog is creative talent, a print effort for MacTemps’ Portfolio professional placement division depicts copywriters and art directors as supplies offered for sale in a mock brochure. Greenberg Seronick O’Leary & Partners has crafted a series of four-color ads breaking this month in the trade press. The full-page executions depict writers and artists for hire amid pens, pads and notebooks. “Art director-visual thinker, able to execute ideas with proficiency . . . Sorry no hacks in stock,” reads one entry. -David Gianatasio

Client: Killington Retail Division, Killington, Vt.
Agency: KSV/RedWire, Burlington, Vt.
Creative Director: Yoram Samets
Art Director: Erich Stefanovich
Copywriter: Buffy McCoy

A humorous print and radio campaign for The Shops at the Shack, a collection of specialty retail stores run by Killington ski resort, features an appearance by “Shack.” However, it’s not basketball superstar Shaquille “Shaq” O’Neal asking for help getting outfitted for the slopes. Instead, RedWire, a unit of KSV, has created “The Shack Guy,” a cartoon character who has become so popular with the locals that the agency is producing a booklet of paper dolls and other games based on the series of offbeat ads. The items will be offered as checkout counter freebies, said RedWire official Buffy McCoy.
-David Gianatasio