Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Client: Columbia Sportswear, Portland, Ore.
Agency: Borders, Perrin and Norrander, Portland, Ore.
Creative Director: Terry Schneider
Senior Art Director: Kent Suter
Senior Writer: John Heinsma
Photography: R.J. Muna, Steve Bonini and Michael Jones
Borders, Perrin and Norrander’s new work for Columbia Sportswear combines images of the great cold outdoors with gentle humor about the company’s waterproof and weatherproof apparel and shoes. One ad shows a rainstorm and a product shot of Columbia’s North Rim parka. The headline is, “If it can take a good day in Oregon, it can take a bad day anywhere.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in