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Client: Fox Sports Network, Los Angeles
Agency: WongDoody, Seattle
Creative Director: Tracy Wong
Art Director: Michael Ivan Boychuk
Copywriter: Ben Wiener, Tracy Wong
Agency Producer: Joyce Schmidtbauer
Director: Tony Ober, Ober Lenz Productions, Seattle
Fox Sports is seeking to expand the audience for its Stanley Cup playoffs broadcasts. ‘The average sports fan watches one or two hockey games a year,’ said Ben Wiener, the agency’s account supervisor. ‘Our goal was to compel the occasional fan to tune in to the Stanley Cup playoffs by evoking what sets them apart from everything else in sports.’
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