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Client: Lone Star Park, Grand Prairie, Texas
Agency: The Richards Group, Dallas
Art Director: Jim Baldwin
Copywriter: Marshall Twinam
Producer: Leslie Chesler
Golfer Tiger Woods tries on a green Masters jacket and professional basketball player Michael Jordan battles ‘toons in Space Jam advertisements. So what exactly can a thoroughbred horse expect as its reward for daring greatness? Elementary, declares a gruff-sounding Mr. Ed in the first television commercial by The Richards Group for the new Class A Lone Star Park horse racing facility.
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