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Agency: Rick Johnson & Co., Albuquerque, N.M.
Client: New Mexico State Fair, Albuquerque
Creative Director/Copywriter: Ron Salzberg
Art Directors: Mark Chamberlain, Kelly Marshall
Producer: Sterling Grant
Director: Tim Galles
Although a “serious” campaign was set for production, a brainstorming session resulted in a quick-turn change to a more humorous approach to marketing the 1997 New Mexico State Fair. The agency created “the fair’s biggest fan,” a pudgy spokesman for the standard fare who would also highlight new attractions to draw more visitors.
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