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Client: Ford Motor Co., Detroit
Agency: Zubi Advertising, Coral Gables, Fla.
Creative Director: Marta Calvo
Art Directors: Rick Porven, Ricky Rodriguez
Copywriter: Nathalie Bruk-Blanco
Agency Producer: Aidita Urra
Account Service: Joe Zubi, Tim Swies
Production: Sun Spots, Los Angeles
Director: David Dryer
Zubi Advertising wanted a forceful way to demonstrate the power of Ford’s F-150 truck to Hispanic consumers. In a television commercial titled ‘Aztecs,’ the Coral Gables, Fla., shop mixes humor and history in the spot as a modern-day family assists Aztec Indians in the construction of an enormous pyramid.
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