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Agency: Ogilvy & Mather, New York
Creative Director: Bruce Lee
Copywriter: John Kenney
Art Director: Ared Spendjian
Producer: Anne Gordon
No memorial was erected when nine firefighters died in the Vendome Hotel blaze, one of the most infamous disasters in recent Boston history. Now, 25 years later, a pro-bono campaign created by John Kenney, the son and grandson of Boston firefighters, invites the public to attend the memorial service that was never held.
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