Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Agency: Hughes, Ruch & Murphy, Brookfield, Wis.
Creative Director/Copywriter: Dave Murphy
Art Directors: Chris Smith, Doug Schommer
Director: Craig Smith
Television spots for law firms generally feature a static shot of the attorney, sitting stiffly in front of a set of law books, urging viewers to call if they sense they have been wronged. This commercial by Hughes, Ruch & Murphy is very different. Its target audience is the much-studied Generation X, a generally hip audience unlikely to be hooked by a bookish barrister in pinstripes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in