New Campaigns

Client: Blockbuster, Dallas
Agency: Young & Rubicam, New York
Executive creative directors: Manny Perez, Peter Murphy
Creative directors: Randy Van Kleeck, Nelson Martinez
Art directors: Martinez, Paul Safsel, Peter Rosch, Ron Arnold
Copywriters: Van Kleeck, Darren Wright, David Leite
New TV spots for Blockbuster Video keep the tagline “Go home happy,” but little else–three spots, which broke last week, take wildly different approaches.

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