New Campaigns

Client: Columbia Sportswear, Portland, Ore.
Agency: Borders, Perrin and Norrander, Portland
Creative Director: Terry Schneider
Copywriter: Miguel Javier Caballero
Art Director: Kent Suter
Photographers: R.J. Muna, Dave Emmite
Borders, Perrin and Norrander makes an appeal to male consumers’ fondness for girls in its latest ad for Columbia Sportswear’s Convert clothing line. The two-page spread depicts a snowboarder cutting through powder, with the copy, “Like a thick coat of body hair but girls like it.” Text goes on to describe the quality and appearance of the Convert Dezar Parka, designed to “meet the toughest demands of snowboarding and meeting cuties.”