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Client: Shindaiwa, Tualatin, Ore.
Agency: Moffatt/Rosenthal Advertising, Portland, Ore.
Creative Director: Rob Rosenthal
Copywriter: Carl VanderZanden
Art Director: Mike Ferrer
Photographer: Mark Epsen
Moffatt/Rosenthal’s new branding campaign for Shindaiwa takes a humorous look at how professional landscapers feel about reliable equipment. The first of two print ads shows a landscaper’s truck with a Shindaiwa trimmer sitting in the passenger seat.

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