Client: Bushnell Corp., Overland Park, Kan. Agency: The Phelps Group, Los Angeles Creative Director: Eric Wentworth Art Director: Mike Rose Copywriter: Mike Rose

Producer/Director: Mark Borchetta

Bushnell’s sports optics division recently launched its first TV spot for its Yardage Pro 400 laser rangefinder, a handheld unit that measures the distance to golf targets up to

400 yards away. The ad, part of a multimillion campaign from Los Angeles-based The Phelps Group, is called ‘Why do I love golf?’ The ad shows a golfer using the range-

finder to help him decide which club to use. The golfer notes that the device also is used by pro golfers during practice. The campaign includes print ads in national and regional golf publications. The agency has created another TV commercial for Bushnell’s rangefinder for hunters, which began running on network television last week.–Angela Dawson


Client: Hamm’s Brewing Co.,

Milwaukee, Wis. Agency: Asher/Gould, Los Angeles Creative Director/Art

Director: Bruce Dundore Copywriter/

Associate Creative Director: Jeffrey Stamm Directors: Michelle Essayan

and Ron Gross Executive Producer:

William Hoare, Blue Goose

Productions, Seattle

In a new TV campaign for Hamm’s Brewing Co., the consumer is

discouraged from drinking the very beer being advertised. In three

30-second spots running in the Pacific Northwest, viewers are introduced to the Hamm’s Pacific Northwest Commission, a group of beer lovers who do not want

outsiders drinking their precious beer. The spots end with the tagline ‘Have a nice day–somewhere else.’

–Teresa Buyikian


Client: National Mushroom Council Agency: J. Donaghue and Co., San Francisco

Art Director/Copywriter: John Donaghue

Producer: Rob Lazarus Director: Tom Wright, Harvest Films, San Francisco

In its first national TV spot, the National Mushroom Council uses an offbeat game show setting to make its point. A hapless contestant is in the final round when a game show host asks him to single out one food that goes perfectly with fresh mushrooms. The choices are so numerous that the player becomes frozen with indecision. The tagline, ‘The perfect partner,’ seeks to position mushrooms as being so versatile that they taste good with an enormous array of foods. Earlier in his career,

creative director John Donaghue worked on the Beef Council account at Ketchum Advertising’s San Francisco office. Rather than using the customary close-up shots of food, he opted for wacky humor to grab viewers’ attention, he said. The commercial will break on cable TV in early June.

The National Mushroom Council represents mushroom growers throughout

the country.–Joan Voight

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