The New Brand Ambassadors

Where there is intense advertiser interest, agency startups often follow. While the Second Life metaverse upends some earthbound rules—it lets people fly, for instance—this one is intact, as can be seen by the clutch of small shops that have sprung up to help real-world companies plant flags in the make-believe world.

Take Infinite Vision Media, an eight-person shop that combined with Lichtenstein Creative Media to build Dell Island. Infinite Vision caught Dell’s attention last June with a blog post, when one of the shop’s execs wrote on Infinite’s blog defending corporations entering Second Life.