Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK New Balance this week teamed with popular educational program Sesame Street for a co-branded collection of children’s shoes that will debut in July.
The athletic footwear and apparel company will launch the collection across major retailers including Finish Line, Foot Locker and others, in addition to its own stores.
With a premium price point — $43 for infant styles, $65 for grade school styles — the shoes will be backed by a national campaign that includes TV spots during Sesame Street, which airs three times daily in most major U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in