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International sneaker brand New Balance has decided to end its relationship with global creative agency of record Arnold Worldwide after six years.
Amy Dow, head of corporate communications at New Balance, told Adweek, "New Balance is extremely proud of the six years of excellent work that Arnold has done on our behalf. As a global brand, we are evaluating our future agency structure and reviewing our portfolio."
New Balance appears to be consolidating its global marketing efforts in the interest of efficiency and consistent messaging around the world, and the company will not renew its pre-existing contract with Arnold when that agreement expires on June 30.
Arnold Worldwide first won global agency of record status on the business in 2010; prior to that point, creative duties had been shared by Omnicom's BBDO New York and independent agency Mother.
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