A 'New' Agency Hits The Beach

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It’s only a few weeks old, but Lois USA’s new Chicago agency, Fogarty Klein 312, is already credited with the new Corona Extra beer campaign.
The $13 million Corona account, through importer Barton Beers, had been at the former Lois/EJL. But that agency was split in two, creating Lois Chicago and a new agency under Lois’ Fogarty Klein & Partners banner. (The added 312 refers to the downtown Chicago area code.) Corona went with the latter, staffed by what remains of the former Eisaman, Johns & Laws.

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