Network Health Bows First Ads




Media Buy Targets Inner-City Communities
BOSTON–Striving to cut across ethnic lines and language barriers and get the most out of a modest budget, Network Health this week launches its first ad campaign, created by Cipriani Kremer Design here.
The year-old Network Health initiative provides free medical services at 25 urban health centers in Greater Boston and is primarily available to low-income residents who are without health insurance.
The campaign, designed to establish a brand identity via print, radio and outdoor ads, employs the tagline “The plan for caring” and features a multicolored character that symbolizes cultural...

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