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NEW YORK — Its second purchase in less than a month, NetRatings snapped up DoubleClick’s @plan, a syndicated survey-based audience measurement tool for Internet media planning, buying and selling.
The Milpitas, Calif.-based Internet audience measurement firm said Monday that it bought @plan for $18.5 million in cash and stock. Included in the purchase is @plan’s base of over 200 clients, existing contracts, technology, historical data and related intellectual property.
Last month, NetRatings acquired substantially all of the assets of the AdRelevance division of Jupiter Media Metrix for $8.5
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