Netflix to Stream Relativity Movies

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Netflix said Tuesday it’s secured rights to stream an unspecified number of Relativity-produced movies on its website.

Known mostly for online rentals of DVDs mailed to subscribers, Netflix has been growing a digital-rentals service that allows subscribers to stream films and other content. Netflix previously struck streaming deals with Warner Bros., Fox and selected other studios.

Netflix’s deal with Relativity will delay the availability of select titles until after the packaged media release window, allowing pics to be streamed by subscribers several months after their theatrical release in what might normally be considered the pay-TV window.

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