NetChannel Names Three Finalists In Agency Search

NetChannel has narrowed the list of contenders for its estimated $4-6 million national account to Citron Haligman Bedecarre and Asylum, both in San Francisco, and one undisclosed agency.

Asylum, a startup founded by veterans of Anderson & Lembke in San Francisco, is pitching the business in partnership with the San Francisco office of Invision, a marketing consulting firm. Agency presentations were held last week. The winning shop could be named as early as this week.

The finalists were given a strategic assignment as part of the search process, said Jim Gustke, director of marketing. Adding urgency to the agency selection is the news that NetChannel’s chief rival, WebTV, is being acquired by Microsoft.

–Joan Voight

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