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Having trouble recognizing the importance of checking your home for lead? How about watching a house get smashed to bits?
A 30-second spot for the Pennsylvania Department of Health, which broke this month and was created by Neiman Group in Harrisburg, Pa., starts with a shot of a window, showing a seemingly normal kitchen inside. “It’s on our windowsills and in our kitchens,” the voiceover says. Other rooms appear, such as a toy-filled child’s bedroom, as the voiceover explains “it” is found there, too.
At the end, the entire house comes into view before a giant lead brick falls on it, destroying the house in a cloud of dust.
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