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NEW YORK CBS Sportsline.com said today that is offering high-speed Internet users live streaming video of up to 37 games in the first three rounds of the National Collegiate Athletic Association basketball tournament for $9.95.
The “March Madness on Demand” Webcasts, also available at NCAAsports.com, will mirror the network television viewing experience by carrying commercials during the normal broadcast breaks. Ten advertisers, including McDonald’s, Cingular, Pontiac and Nintendo, have signed on to insert their 15- or 30-second spots in the Web programming, according to a CBS Sportsline representative.
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