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ATLANTA BooneOakley said it won the advertising account of First Charter Corp. after a review involving 12 undisclosed shops.
The Charlotte, N.C.-based bank cut the field to three finalists before choosing the independent Charlotte agency. The incumbent was the Charlotte office of Planet Central, an independent shop based in Richmond, Va., which did not defend the account.
The first work from BooneOakley is scheduled to launch next month to promote the bank’s opening of four branches in Raleigh, N.C.
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