NBCU Talks Moms and Tradition at 'Power of the Purse' Event

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At NBCU’s Tuesday morning “Power of the Purse” breakfast, which focused on marketing to moms, one thing was abundantly clear: the American family is less “traditional” than ever. Women are having children into their 40s and 50s, many are single mothers, and according to a Women at NBCU study, very few mothers are willing to define themselves as “soccer moms,” said Lauren Zalaznick, the opening speaker and NBCU’s chairman of entertainment and digital networks and integrated media.

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