NBCU Expands Outdoor Video With AMN

NEW YORK NBC Universal is expanding its reach into outdoor video networks, introducing today an exclusive content and strategic ad sales partnership with Arena Media Networks.

Under the pact, NBCU will provide customized short-form content from NBC Sports, NBC News, NBC Entertainment, the local NBC owned-and-operated stations and NBC Weather Plus to air on AMN’s high-definition, flat-panel TV screens located in more than 30 stadiums and sports arenas.

AMN’s digital sports network is said to reach more than 80 million attendees annually in stadiums in markets such as New York, Los Angeles, Chicago, Dallas, Boston, Miami, Washington, D.C., and San Francisco.

The agreement also includes a joint advertising and sales deal, offering marketers access to the arena audience through customized sponsorships. NBCU has already contracted in Chicago with Chevrolet to sponsor NBCU content and signed a deal in New York with Gallo to sponsor customized content for a targeted sports audience.

“Not only can we enhance the consumer’s experience with entertaining, relevant content, but we can also deliver customized marketing solutions to our core advertisers who are looking to extend their campaigns by reaching this passionate, highly desired and targeted audience,” said Mark French, svp and gm for NBCU digital place-based media.

Content for the arena audience will run in a 10-minute loop, with portions updated specifically for each game or event.

NBCU has been ramping up distribution in digital out-of-home networks. In addition to AMN, NBCU has entered content and sales partnerships with the PRN Supermarket Network; New Jersey PATH trains; New York taxis; gas station pumps in Los Angeles, Chicago, San Francisco and San Diego; and a digital screen in New York’s Times Square, for a reported reach of more than 1.4 billion annual impressions.