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Drawing on their love of the game—the video game, that is—15 NBA players eagerly lend their hip-hop talents to a new TV commercial for EA Sports’ latest title.
The ad, breaking now from Odiorne Wilde Narraway & Partners in San Francisco, hypes NBA Live 2003. EA, a division of Electronic Arts in Redwood City, Calif., is one of the top marketers of videogames. EA spent $27 million on advertising in 2001, and $15 million through July of this year, according to CMR.
Spending on this effort was not released.
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