Navy Asks Shops for Creative Ideas Up Front

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In an effort to expedite its agency-search, the U.S. Navy has made an unusual request: submit “top-level” creative ideas as part of al submission that is due today.
As a result, contenders must submit work before they present and will be limited to using the materials they submit, sources said.
More than a dozen agencies contacted the Navy about its $40 million account, which includes traditional advertising, direct marketing and interactive duties, said Cmdr.

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