Nascar Goes All-In With Green Initiative

New O&M spot to bow during Fox’s STP 400

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As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help make the planet a little greener.

Created by agency of record Ogilvy & Mather, the 30-second spot features Roush Fenway driver Greg Biffle and his 3M Ford Fusion. Currently ranked third in the Nascar Sprint Cup standings, Biffle is an apt spokesman for going green, as he drives a Ford Taurus EcoBoost when he’s not on the track.

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