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ATLANTA Boone/Oakley will create television and print advertising for two Nascar race series, the client confirmed.
The Charlotte, N.C., agency competed against at least two other area shops, crosstown rival Elberson Senger Shuler and Coyne Beahm of Greensboro, N.C., sources said.
Agency founder John Boone said the shop would develop ads that promote television viewership and racetrack attendance for Nascar’s Busch and Craftsman Truck series.
Boone said the Charlotte-based client was looking for an agency to focus on strategies developed for each race.
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