How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

For many people, moving from one side of town to another is hard enough. But moving into an area with no name? Yikes.

New York shop Oasis was confronted with this puzzlement when it decided to shift its Manhattan digs at 179 Frank lin St. in TriBeCa to a larger habitat at 520 Eighth Ave.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in