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A rose by any other name might smell as sweet, but an interactive media company needs a name that tells the world exactly what it is.





Choosing a company name is not so simple. Just ask Eric Snyder. It took nearly a month for the former media director at Pagano Schenck & Kay to sift through titles like Interactive Media Strategy or The Store before settling on a name for his fledgling new media company.





‘It had to have some sort of funk attached to it,’ Snyder...

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