NAME-CALLING

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In May, Matt Smith, creative director at Arnold in McLean, Va., announced he was starting his own shop called & Smith, stating, “The idea is to put the client’s name first.”

Three years ago, David Wojdyla, creative chief at Bozell in Chicago, opened his own shop, & Wojdyla, declaring it would be a business “that doesn’t just pay lip service to putting the client first.”

Sure enough, lawyers were retained.

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