MVBMS Taps Lewtas

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Messner Vetere Ber ger McNamee Schmetterer/Euro RSCG has hired Pete Lewtas to oversee creative efforts for Volvo in Eur ope.

As creative director of MVBMS Fuel Europe, the Amsterdam office that handles the auto maker’s $50 million Euro pean account, Lewtas super vises 30 staffers, including three creative teams.

The office’s current print and outdoor ads for the client are meant to change viewers’ perceptions of the cars from boxy to stylish.

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