Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES-Muse Creative Holdings, which operates agencies on both coasts, is expanding its business into research.
The Los Angeles-based company has formed the International Center for Multicultural Communication (ICMC), which will conduct research for Muse companies and clients and outside ad agencies developing marketing communications programs aimed at multicultural consumers.
Jo Muse, chairman of holding company, said the ICMC’s research “will assist agencies and clients in hearing and interpreting the voice of ethnic audiences of all ages and all cultures.”
Muse Creative Holding’s other operating units are Muse Cordero Chen & Partners, Los Angeles, and The Esperanto Group in New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in