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BOSTON Mullen said it has hired Julie Coulton as svp, director of digital media, a new position at the Wenham, Mass.-based IPG agency’s MediaHub unit.
Coulton is responsible for leading digital media planning and innovation for the full-range across all MediaHub clients.
She joins from 22squared in Atlanta, where she was svp, media director and ran the Southeast Toyota media business, which covered 169 dealers in terms of digital marketing and online business strategies. Priot to 22squared, she oversaw the Expedia account at i-shop Avenue A/Razorfish in Seattle, and she has also served as vp, media at Boston-based Digitas on AT&T Wireless.
“We’re excited to have someone of Julie’s caliber and experience to lead this important, high-growth area,” said Steve Calder, CMO at MediaHub.
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