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Mullen/LHC’s addition of the consolidated Wachovia account provides the shop with a challenge it appears qualified to meet: how to blend the advertising of two former rivals—Wachovia Bank and First Union—into a seamless entity.
Mullen/LHC, the Winston-Salem, N.C., affiliate of Inter public Group’s Mullen in Wenham, Mass., bested Publicis & Hal Riney, San Francisco, in a shootout between the two roster shops. The agencies had been incumbents on the Charlotte, N.C.-based accounts of Wachovia Bank and First Union before the merger last year of the two financial institutions.
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