Mullen, Zubi Team Up

A new ad campaign for Wachovia links personal finance with the lessons of ordinary life.

One 60- and seven 30-second television spots from lead agency Mullen in Winston-Salem, N.C., and Hispanic partner Zubi Advertising in Coral Gables, Fla., broke in Florida last week.

Print, radio and outdoor advertising are set to follow the Wachovia-First Union merger integration schedule.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in