Mullen Wins Sesame Workshop

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In preparation for a rebranding push, Sesame Workshop, formerly known as the Children’s Television Workshop, has awarded Mullen its $4-5 million advertising and marketing business.
The non-profit educational organization originally considered 12 undisclosed agencies in a three-month review. Following several face-to-face meetings, “just Big Bird and Mullen were left,” said Mullen founding creative officer Paul Silverman.

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