Mullen to Run 'Product First' Work

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Mullen breaks its first campaign for PTC this week.

The effort introduces the theme, “Product First,” which illustrates the Needham, Mass.-based client’s mission to help manufacturers build great products. PTC develops “product life cycle management” (PLM) software that coordinates all aspects of the manufacturing process.

Spending is estimated at $10-15 million.

Two ads, breaking on Wednesday, target senior executives at manufacturing companies.

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