Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Mullen breaks its first campaign for PTC this week.
The effort introduces the theme, “Product First,” which illustrates the Needham, Mass.-based client’s mission to help manufacturers build great products. PTC develops “product life cycle management” (PLM) software that coordinates all aspects of the manufacturing process.
Spending is estimated at $10-15 million.
Two ads, breaking on Wednesday, target senior executives at manufacturing companies. Each shows graphics of the different products that use PTC’s software, such as Cannondale bicycles, Herman Miller ergonomic chairs and a variety of telecom, audio and automotive equipment.
In one execution, large type reads, “1996: ERP.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in