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BOSTON Interpulic Group’s Mullen said it has appointed Scott Karambis director of brand planning.
Karambis joined the Wenham, Mass.-based agency as a senior vice president earlier this year from New York’s Grey, where he was vice president of brand planning in the unit known as buzzGrey. In that capacity, he led planning for several of buzzGrey’s consumer brands including Masterfood’s Twix, Milky Way and Dove, the J.M. Smuckers family of brands and Panasonic. He also held posts at Margeotes/Fertitta + Partners and Saatchi & Saatchi, both in New York.
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