Mullen Gets Frank About Women

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Mullen executives at-tribute much of the agency’s new-business success to its consulting unit, Frank About Women.

FAW, formed in March, is headed by Jennifer Ganshirt and Carrie McCament, vice presidents in the agency’s Winston-Salem, N.C., office.

“It’s a logical extension of our female staff and a great way to get new clients,” McCament said.

The unit has contributed to virtually all of the shop’s wins this year, playing a major role in Mullen gaining the $60-75 million Wachovia account this spring, agency executives said.

“We’re impressed that an agen-cy understands the phenomenal growth of the women’s market and is focusing...

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