Mullen Builds Its Relationship With Toolmaker Stanley

BOSTON-Mullen has expanded its role with The Stanley Works, adding the $2-3 million ad account of the client’s industrial tools division.
Chores were previously split on a project basis between Austin Kelley Advertising in Atlanta and Stiegler, Wells & Brunswick in Bethlehem, Pa.
Mullen was awarded the assignment-which includes Mac Tools, Proto Industrial Tools, Stanley Storage Systems and Stanley Mechanics Tools-without a review, an agency representative said.
The Wenham, Mass., shop intends to fashion ads using the “Make something great” theme it employed in campaigns for the New Britain, Conn.-based client’s consumer group.
Still in play from Stanley is a $1 million international assignment; Mullen is not involved in that pitch.
-David Gianatasi