Mullen Breaks Oxygen Media Spot

BOSTON– Oxygen Media attacks stereotypes about women in a TV campaign set to break next week.

A 60-second spot, carrying the new tag, “Oxygen: Fresh Media for Women,” features what appears to be footage from beauty pageant contestants throughout the years telling their audience, in short sound bites, their desire for honest potrayals, rather than tired stereotypes, of women in the media.

“Somebody had to say it,” appears onscreen; the spot closes with the new tag, “Oxygen: Fresh Media for Women.”

The spot, created by Mullen in Wenham, Mass., will run on cable stations nationwide, including CNN, TBS and TNT, throughout the spring and into the summer.

Spending was not disclosed, the client spent just over $1 million in the first 11 months of 2001, according to CMR.