Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON– Oxygen Media attacks stereotypes about women in a TV campaign set to break next week.
A 60-second spot, carrying the new tag, “Oxygen: Fresh Media for Women,” features what appears to be footage from beauty pageant contestants throughout the years telling their audience, in short sound bites, their desire for honest potrayals, rather than tired stereotypes, of women in the media.
“Somebody had to say it,” appears onscreen; the spot closes with the new tag, “Oxygen: Fresh Media for Women.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in