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BOSTON Mullen has been chosen to develop an integrated marketing program for Stride Rite’s children’s division.
The Interpublic Group agency in Wenham, Mass., is being asked to communicate the brand’s message across many product categories, including footwear, apparel, eyewear and bedding. Spending was not disclosed. The budget has been less than $1 million, but sources have said the client is looking to ramp up into the low seven figures [Adweek Online, April 1].
Previously, the Lexington, Mass.-based
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